CREATIVE DIRECTION
In my role as a lead creative at Sockeye Agency, I had the opportunity to contribute to the development of a commercial that aired on NFL Network and NBC. Although Sockeye wasn’t directly involved in the filming process, I provided valuable input for the direction and mood of the commercial. Throughout this project, I maintained a strong relationship with our client, adidas. While providing creative notes to the editor. The commercial successfully showcased Patrick Mahomes passion for both the game of football and video games.
This was my inaugural project at Sockeye agency. As a creative on the Impossible Is Nothing campaign, I was able to be hands on with the “GOAT” spot. Lionel Messi piece featuring V.O. by Bad Bunny was all that and some. I enjoyed providing insight and collaborating with the lead Creative Director on this piece. I delicately crafted the story to spotlight Messi in one of adidas iconic campaigns.
The return of the K-Swiss classics were a notable comeback, or perhaps it's more accurate to say it needed a little recognition. Regardless, it was a rewarding experience to serve as Co-Creative Director for this project. From the initial pitch deck to the post-production phase, I relished the opportunity for creative collaboration on the evergreen shoes for K-Swiss. By centering the focus on the brand's LA heritage and its profound connections, I crafted a campaign that continues to be prominently featured on their site today.
EVERYTHING STARTS WITH A CONCEPT
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EVERYTHING STARTS WITH A CONCEPT ✦